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More and more media companies have recently found themselves in a digital transition process, where they need to work from a brand and experience perspective when releasing content. Brand experience is key to the future success. The traditional technical backend however, doesn’t allow for optimal contact with their target group(s). At an increasingly fast rate, their target group is looking online for content. These companies however, often miss the correct personnel and (financial) resources to make a smooth transition possible. That is where SmartRadio comes into the picture, a cloud based. modular system that is simple to use. No need expensive hardware and no need to hire new people.